Utilizing decades of R&D from other sport categories and being in tune with team rider feedback has allowed Nike SB to continually deliver products that meet and exceed the needs of skateboarders. Outside of finding ways to support local scenes and a legacy of team riders, Nike SB has thrived in skateboarding due to the outstanding quality of product. Supporting top riders in ways that smaller brands were unable to set Nike apart. Then Nike began welcoming more up-and-comers as well as distinguished pros to the team such as Lance Mountain, Grant Taylor, and Eric Koston. Nike Air Zoom Pegasus 39 TB Mens White/Black/White 130.00 Nike Air Max 95 SE Mens Bone/Red/Black 185.00 More Colors Available Nike Air Max 2021 Mens Navy/White/Green 160.00 Nike Air Max Plus SE Mens Red/Yellow/Blue 159.99 170.00 Nike Waffle 1 Mens Purple/Black/Grey 89.99 110. Updating models such as the Bruin, Blazer, and Dunk resonated with skateboarders' needs for a tough and grippy shoe with a flat sole.

As a corporate giant amongst smaller skate brands, Nike approached skateboarding in a grass-roots effort aimed at understanding skateboard culture and quickly identifying ways to give back to local skate shops through limited releases and special events.įor design inspiration, Nike SB looked into the past to dig up what skateboarders had long been using to skate in. Nike SB successfully launched in 2002 under the guidance of Sandy Bodecker.

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